How a D2C Brand Saw 30% More Orders via Chat-Based Campaigns
Let’s be honest no one likes to be ghosted, especially not by their favorite fitness brand. And yet, that’s exactly what most Direct-to-Consumer (D2C) brands unknowingly do: they ghost their customers. Long email chains, one-sided push notifications, and complicated checkout journeys make customers feel like they’re on the worst kind of treadmill, a never-ending one. […]
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How Big Is the CPaaS Market? An Inside Look
The way businesses talk to their customers has completely changed in the last decade. Gone are the days when emails and SMS were the only reliable options. Today, customers don’t want messages, they expect instant, personalised, and multi-channel conversations. And this is where the CPaaS (Communications Platform as a Service) market steps in, reshaping modern […]
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Omnichannel vs Multichannel: What Actually Works in 2025?
Customers expect businesses to recognize them instantly even if the conversation started days ago on a different platform. But here’s the catch, most brands still treat every channel like a separate conversation. One message goes out on SMS, another on email, and support has no clue what marketing sent. The result? Repeated questions, missed connections, […]
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E-Commerce Brands Don’t Ignore SMS: A Fast, Direct Path to Higher Sales
Imagine this: your competitor just launched a flash sale Within seconds, their customers got a personalized text—simple, short, and actionable. Ten minutes later, they’re already checking out. The fact that SMS campaigns have a 90%+ open rate and a CTR 5-7X greater than email means while you’re still finalizing your email campaign draft, their cart […]
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Bring the Cool Factor to Your Summer Campaigns-RCS Style
Let’s be honest, summers in India aren’t just about mangoes and power cuts. For retailers, it’s the season of sales, slashed prices, and customers ready to swipe their cards faster than the AC remote. But here’s the catch: every brand is running an offer. Inbox fatigue is real, and your WhatsApp campaign is probably swimming […]
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