Scrutinizing a successful SMS campaign

Here is a detailed guide on how to increase customer engagement and run a successful SMS campaign for your brand: 

1. Notify your customer of upcoming or running sale 

Customers or new leads are constantly searching to buy their desired product when it comes up on sale, according to a set budget. Sales and discount events ensue an optimum opportunity to run an SMS campaign to engage better.

As SMS is only a text-based service, creative coupon codes or the inclusion of a light hearted message and pop culture references make the campaign more fun and engaging. 

Looking at the example above, it is evident that Myntra adds a question and it’s solution. It is not very effective as a mode of communicating promotional information due to a lack of understanding customer interests. 

2. Holiday or Upcoming Festive Promo Alert

Everybody enjoys a good and relaxing holiday, and to ruin the fun of such a day will prove disengagement with the customer. Writers ought to carefully formulate or show their wits to grab the recipient’s attention. It is crucial to stand out!

By initiating the conversation with a casual tone added with a sense of urgency makes an alluring case for the recipient to click through to the time-sensitive sale. In the above image, you can see the non-uniformity of information and the flow of text for generating new leads.

3. Use of an image to add versatility to SMS 

Images shed new light on the boring text format, and it helps to upscale customer engagement about the products or services they are providing. Included multimedia could be either gifs or jpegs. Notably, when you add an image in a text message, they are no longer SMS but MMS.

Samsung is one of the leading mobile device providers in India. Despite its popularity, the sheer disinterest in providing a product image proves to be fatal for your SMS campaign.

4. Prioritize Returning Customers

New customers are crucial for the growth of any company but initiating registration of a new customer requires more capital than retaining and catering to a returning customer. Nurture campaigns help a company to prioritize its returning customers and to make them feel valued.

PVR did a decent job of maintaining a respectful tone in the SMS, but it failed to provide a relevant description of the movie it was promoting.

5. Emojis have something to say!

The use of creative techniques like emojis and gifs allows you to create a casual tone in your text messages, bringing more engagement than traditional boring text-SMS. 

6. Event Reminders should be fun

In the world of reminders, the big mistake is to create a stern and non-interactive message. Use creative and casual language to include important information while letting it breathe with fun references about the event. 

SIGNAL has used a light conversational tone in this SMS campaign, providing only relevant details. The only critique of the SMS campaign is the formulation of introduction. Introductions with a reference to Trevor Noah would have created a sense of familiarity with the receivers. 

7. Provide better confirmation messages 

Be it an order confirmation, delivery confirmation or subscription confirmation, the necessary criteria for an effective delivery confirmation alert include the brand name, order confirmation number, and delivery reports of the order.

Beyond the necessary is where brands flourish, and it allows better responses and feedback, adding fun interactive methods to provide memorable interaction for their participation. Even with opt-in service, Kacey’s mobile did a sloppy job of confirming subscriptions from the users.