nexG Platforms

How Spencer's Leveraged nexG's SMS API to Enhance Customer Engagement and Boost Sales

Spencer’s is a well-known Indian chain of retail stores that offers a wide range of products, including groceries, fresh produce, electronics, and fashion items. The company has been in business for over six decades and has a strong presence in both online and offline markets. Spencer’s needed a more efficient communication system to engage with their customers and provide them with timely information. That’s where nexG’s SMS API came in.

Boost Sales


Spencer’s faced a communication challenge with their customers. They wanted to provide customers with a seamless shopping experience, including providing them with information about promotions, discounts, and offers. The existing communication channels, such as email and phone, were not efficient enough to reach all customers. The company needed a more efficient and cost-effective communication solution that could reach all customers.


Spencer’s decided to integrate nexG’s SMS API into their communication system. This allowed them to send personalized messages to customers based on their shopping history, preferences, and location. nexG’s SMS API allowed Spencer’s to send bulk SMS messages to their customers, providing them with the latest promotions, discounts, and offers in real-time. Customers could also opt-in to receive these messages and notifications, ensuring that they only received relevant information.



To implement nexG’s SMS API, Spencer’s had to integrate it into their existing communication system. The process was simple and took only a few days to complete. Once the integration was complete, Spencer’s began using the SMS API to send personalized messages to their customers.


The impact of nexG’s SMS API was significant. Spencer’s was able to communicate with their customers more effectively and efficiently than ever before. With the help of nexG, the company was able to send bulk SMS messages to all their customers, ensuring that they received the latest promotions, discounts, and offers in real-time. Customers were more likely to respond to the messages and take advantage of the promotions, resulting in an increase in sales.

The use of SMS notifications also helped Spencer’s to build a stronger relationship with their customers. Customers appreciated the personalized messages, which made them feel valued and appreciated. This helped Spencer’s to improve the overall customer experience and build customer loyalty.



The integration of nexG’s SMS API into Spencer’s communication system was a success. The use of SMS notifications and alerts helped the company to communicate more effectively with its customers, resulting in an increase in sales and customer loyalty. By partnering with nexG, Spencer’s was able to scale its operations and provide customers with a seamless shopping experience.

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