How a D2C Brand Saw 30% More Orders via Chat-Based Campaigns
Let’s be honest no one likes to be ghosted, especially not by their favorite fitness brand. And yet, that’s exactly what most Direct-to-Consumer (D2C) brands unknowingly do: they ghost their customers. Long email chains, one-sided push notifications, and complicated checkout journeys make customers feel like they’re on the worst kind of treadmill, a never-ending one. […]
Read More
How Big Is the CPaaS Market? An Inside Look
The way businesses talk to their customers has completely changed in the last decade. Gone are the days when emails and SMS were the only reliable options. Today, customers don’t want messages, they expect instant, personalised, and multi-channel conversations. And this is where the CPaaS (Communications Platform as a Service) market steps in, reshaping modern […]
Read More