How Big Is the CPaaS Market? An Inside Look
The way businesses talk to their customers has completely changed in the last decade. Gone are the days when emails and SMS were the only reliable options. Today, customers don’t want messages, they expect instant, personalised, and multi-channel conversations. And this is where the CPaaS (Communications Platform as a Service) market steps in, reshaping modern […]
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Omnichannel vs Multichannel: What Actually Works in 2025?
Customers expect businesses to recognize them instantly even if the conversation started days ago on a different platform. But here’s the catch, most brands still treat every channel like a separate conversation. One message goes out on SMS, another on email, and support has no clue what marketing sent. The result? Repeated questions, missed connections, […]
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