How a D2C Brand Saw 30% More Orders via Chat-Based Campaigns
Let’s be honest no one likes to be ghosted, especially not by their favorite fitness brand. And yet, that’s exactly what most Direct-to-Consumer (D2C) brands unknowingly do: they ghost their customers. Long email chains, one-sided push notifications, and complicated checkout journeys make customers feel like they’re on the worst kind of treadmill, a never-ending one. […]
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Bring the Cool Factor to Your Summer Campaigns-RCS Style
Let’s be honest, summers in India aren’t just about mangoes and power cuts. For retailers, it’s the season of sales, slashed prices, and customers ready to swipe their cards faster than the AC remote. But here’s the catch: every brand is running an offer. Inbox fatigue is real, and your WhatsApp campaign is probably swimming […]
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Building a Strong Retail Brand with RCS Messaging
“Customer ke saath connection hai, toh business mein action hai.” Brand loyalty isn’t just a buzzword—it’s the heartbeat of a successful retail business. Today’s customers aren’t just buying products; they’re buying experiences. They want to feel valued, understood, and engaged. Loyal customers are not only repeat buyers but also your best advocates, spreading positive word-of-mouth and […]
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Handling the Holiday Rush: Why CPaaS Solutions Are Your Business’s Best Elf
Jingle bells, jingle bells, sales are on the way! Can you hear the cash registers ringing, and the customers cheering? The holiday season is upon us, and while we all love the festive cheer, businesses know that with it comes the holiday rush—a whirlwind of orders, inquiries, and last-minute promotions. Many businesses have their processes […]
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RCS vs. SMS: Understanding the Key Differences and Benefits
Mobile communication has been at the heart of how businesses and customers connect for decades. For the longest time, SMS (Short Message Service) has been the go-to choice, simple, reliable, and supported by virtually every phone on the planet. But technology doesn’t stand still. Along comes RCS Messaging (Rich Communication Services), promising to take everything […]
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RCS Messaging: The Next Evolution in Mobile Communication
Rich Communication Services (RCS) is rapidly transforming the way businesses and individuals communicate. As the next step in the evolution of mobile messaging, RCS offers a range of advanced features that go beyond traditional SMS, creating a more interactive and engaging user experience. Here’s why RCS is poised to become the future of mobile communication. […]
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